How to Integrate SEO with Marketing, lead generation marketing agency and PR.
The times whenLead generation marketing agency was only about keywords, ranking, crawling and linking have gone.
Many innovations have been introduced in the last few years, like Semantic Search, User Intent, Accelerated Mobile Pages, A.I., User Experience, Structured Data, and these are continuously creating areas where SEO overlaps with PPC, social media, traditional marketing, PR and content marketing. As a result, it has become nearly impossible to carry out SEO as a standalone activity: a synergy has become necessary to capitalize on all opportunities and tailor your marketing efforts.
Lead generation marketing agency, how can you integrate SEO with Marketing, Social media and PR to achieve the maximum visibility and promotional impact?
Let's say you are about to launch a new product targeting B2B prospects; you want to promote it and create a dedicated page on your website.
First get your SEO team to do the keyword search for that product.
Your marketing team will, then, develop copy for the new product page around the key search terms; a blog post will be created highlighting the new product with all information including launch date and links to the new product page. A mail shot will be sent to all clients and newsletter subscribers.
Your SEO team will optimize the new page and the blog post including one-page SEO and structured data, where applicable (local business, event, product). The SEO team will ask your webmaster to add the new product page to your website's XML sitemap.
A video will be created highlighting the upcoming product; it will be uploaded on your YouTube channel and the SEO team will optimize it.
· The social team will add the event to the Social Calendar and start a campaign to promote it.
· The PR team creates a press release containing the keywords and links to the product page and distributes it to the major PR companies.
· The PPC team launches a campaign to target buyer personas with ad-hoc promotions.
· The SEO and PR teams reach out to influencers and bloggers to inform them of the launch of the new product.
Your Lead generation marketing agency team will follow up and call all prospects who visited your website coming through all your tracked channels (e-mails, social media, PPC...) and to arrange a demonstration of the new product.
As all these efforts progress, the SEO, social team and e-mail marketing track landing page visits, social signals, brand mentions and inbound links to the product page. They pass all this information to the Lead Generation team.
Lead generation is an integral part in the success of any business. Traditionally, lead generation is done through attending conferences, trade shows, fairs and other public events where the company showcases their products or services to attendees/guests. These traditional forms of lead generation maybe an effective form of generating sales but can also be an expense that companies have to shoulder. For small and medium businesses or SME enterprises, this can seriously put a dent in their cash flow. Although cash is allocated for such campaigns, companies have to add more resources to ensure sales.
As society today is bombarded with an abundance of information through the web, prospective clients have the ability to gain more information for the product(s) they are interested in and would postpone talking with companies to know the products or services they offer. This leads to the demise of print advertising, trade shows as well as cold calling as they become irrelevant. To combat this phenomena, online lead generation was born. This lead type is the latest marketing tool that big companies employ to cut their marketing expenses without limiting their ability to gain new leads.
There are several ways of generating leads through the internet that are accessible and free for many companies. One of the popular ways to do so is through online surveys. Online surveys give the company a basic overview of their target market's opinions, preferences as well as interests. By conducting a survey, companies can tailor fit their product(s) to match the public's interest.
For companies that have some budget, they may opt for pay-per-click lead generation. This marketing tool will charge the company for every click that it receives and the cost would depend on the company's budget. Pay per click is not for everyone, granting that cost per click may seem small at the onset but it can be expensive collectively. It can lead some prospective buyer to the site but sale is not guaranteed and cost maybe far more than budgeted for.